At Minerba we have the team, tools, and experience to help you navigate a crisis that may put your reputation at risk and compromise your operation.
In this era, potentially damaging news travels faster than ever. We’re here to make sure you send the right message at the right time, and through all the proper channels.
- 24/7 support: comprehensive, experienced, and honest assistance.
- Proactive and pragmatic approach to act timely and minimize damages.
- Customized strategies based on over ten years of experience.
Experience with:
- Union crisis
- Personal, corporate, or institutional image crisis
- Catastrophes and emergencies
- Product recalls
- Layoffs
- Healthcare
- Environmental issues
- Data breach
- Negative social media virality
- Fake news
- Political controversy
- Employee misconduct
- Changes in leadership
- Mergers
- Litigation
We help you handle the 4 stages of crisis communication:
Prevention
Before a crisis hits:
- Assessment of potential risks in line of business
- Evaluation of staff readiness and training
- Creation of crisis teams and action plans: notification and escalation processes.
- Elaboration of crisis handbooks
- Media training
- Internal communication of policies
- Simulations and drafts
- Active and non-intrusive monitoring
Preparation
As soon as the crisis hits:
- Fast diagnosis
- Customized strategy for urgent actions
- Surveillance of protocols
Crisis response
During the crisis:
- Comprehensive consulting and/or logistics
- Support for spokespeople
- Content creation and editing
- Media monitoring
- Social media management
Rebuilding
Post-crisis:
- Action plan to revert damages
- Consulting to prevent new threats
- Thorough logistic support