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WE HELP

WE OFFER AN INTEGRAL STRATEGY

INTERNATIONAL

We are present locally in: Buenos Aires, Argentina; Santa Cruz de la Sierra, Bolivia; Santiago de Chile, Chile; Asunción, Paraguay; Montevideo, Uruguay.

We are part of PR World Alliance, a renowned network that brings together prestigious communication agencies from around the world. Each PRWA member is a consolidated leader of key strategic markets. A recognition of MINERBA’s work in the Latin American region, it opens new markets with strategic partners in the five continents.

MINERBA CC represents Prodigioso Volcán, one of the fastest-growing companies in the EU according to the Financial Times (2018).

We are present locally in: Santa Cruz de la Sierra, Bolivia. Santiago de Chile, Chile. Asunción, Paraguay. Montevideo, Uruguay.

We are part of PR World Alliance, a renowned network that brings together prestigious communication agencies from around the world. Each PRWA member is a consolidated leader of key strategic markets. A recognition of MINERBA’s work in the Latin American region, it opens new markets with strategic partners in the five continents.

MINERBA CC represents Prodigioso Volcán, one of the fastest-growing companies in the EU according to the Financial Times (2018).

WE ARE DIFFERENT

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OUR COMPANY

We are a Corporate Communication Agency, based in Buenos Aires, Argentina, operating locally in Bolivia, Chile, Mexico, Paraguay and Uruguay.

2013

LAUNCH

We started off as PSM Corporate Communication, the first Argentine agency to work with the concept of Corporate Communication. With a 100% bilingual team, we were also the first local agency to offer services from Argentina to LATAM, USA, and Europe, with logistic support from local professional associates.
2014

CONSOLIDATION

Clients have progressively joined us and keep us as their top choice over the years while trusting us with even more services.
2018

NEW SERVICES

The incorporation of associates allowed us to provide innovative services to the traditional market of communication agencies. We have redefined and differentiated our company with sound experience, and a deep understanding of current and future challenges.

INTERNATIONAL ALLIANCE

We wanted to work along with top-level international professionals to further expand our work. That is why we are now proud partners for South America of Prodigioso Volcán, widely considered the most visionary and innovative agency in Europe and one of the fastest growing companies in the EU, according to the Financial Times (2018).

NEW NAME

Today, as an experienced and recognized agency, we are at the verge of a new era, and choose to call ourselves MINERBA Corporate Communication, after the Roman goddess of intelligence and strategy, Minerva; but with a “B”, to include “BA” in our name after Buenos Aires, home to our headquarters.
2019

EXPANSION

MINERBA keeps expanding in Latin America with a new country office in Santa Cruz de la Sierra, Bolivia.
2020

INTERNATIONAL ALLIANCE

MINERBA CC was incorporated as a member of the PR World Alliance, the international network that brings together independent communication companies around the world.

WHO WE ARE

About Us

In MINERBA Corporate Communication, each member is a fundamental part of the company.
We are a 100% bilingual and multidisciplinary team.
Our leaders know firsthand the decision-making process.
We have a common ideal: to develop successful projects
We exercise our adaptational skills in order to give the best results possible for each client.
We work under the premise of striving to exceed expectations.

Patricia Santa Marina

Founder & CEO

Political Scientist and Ph.D. candidate in Sociology, she specialized in international PR and Corporate Communication. Patricia has worked with media leaders from Argentina and the world in both media companies and multinationals. She has made an axis in media as a business, freedom of the press, the positioning of companies, brands and start-ups and has experience in the development of media from square one. With more than 15 years of experience in C-level positions, she has led communication teams for the entire Latin American region. In 2013, she founded PSM Corporate Communication, today MINERBA Corporate Communication.

Inés Etchebarne

International Accounts Director

A Political Scientist specialized in Foreign Affairs from Universidad Católica Argentina (UCA) with a masters degree in Arts Management from City University, London. Inés is a cultural producer and experienced networker.

Marcia Méndez Knaudt

MINERBA Bolivia

Managing partner of BMG Group, Marcia Mendez Knaudt is MINERBA Bolivia's COO. Bachelor in Business Administration with a specialization in Finance, Marcia has over 20 years of experience in international companies, and co-founded BMG Group, dedicated to provide corporative services and solutions regarding finance, human resources and capacitation across Bolivia.

Josefina Pascale

MINERBA URUGUAY

Graduated in Communications, with a Specialization in Advertising and Marketing from the ORT University of Uruguay, Josefina has worked as a Creative Writer and Strategic Planner in the largest advertising agencies in Montevideo. As an independent consultant, she has worked for different brands on communication projects. In the teaching field, she has been a professor of the Advertising Campaign Workshop at the ORT University. She has also taught Creative Writing and Writing workshops.

Isabel Pelayo

International Associate Consultant

Based in Chile, Isabel has a degree in Marketing and Communications from Universidad de Artes, Ciencias y Comunicación (UNIACC) of Santiago de Chile. She has an extensive track record in training and management of Marketing, Corporate Communications, Public Affairs, Public Relations, Press and Corporate Social Responsibility. Isabel has had leadership roles in many important international companies and is also a faculty member at UNIACC.

Ivan Kirichenko

International Associate Consultant

Iván is a Journalist, Bachelor in Social Communication, with a Diploma in Strategy and Defense Policy from the National Defense University in Washington DC. He founded SIGNO-PR and Corporate Communication. As a journalist, he has a vast experience working in newspapers, radio, and TV. He has also worked as an editor of Political Affairs in the seminar “Búsqueda” for the last decade and is a journalism professor at the Catholic University in Montevideo, Uruguay.

Victoria Santa Marina

Administration and HR Manager

With a degree in Human Resources Administration from the University of Belgrano, Victoria has more than 20 years of experience in the field of human capital administration and has specialized in process auditing. She worked for large companies and in the public sector. She joined MINERBA in 2020.

Astrid Walberg

Marketing Communication

After studying Political Science at the Universidad Católica Argentina (UCA), she specialized in Marketing Communication. Following several years working in multinational companies both in Argentina and Chile, she joined MINERBA CC in 2015.

Natalia Biados

Digital marketing and communications specialist

Communication, PR, Marketing & Branding specialist, she has a long career in multinational companies, oriented towards the development of creative and innovative strategies aligned with the client’s vision.

Niza Campuzano

International Associate Consultant

Graduated in Communication and Marketing Sciences from the Universidad de Anáhuac de México. Niza has more than 20 years of experience in Corporate Communication and Marketing strategy, Business and Artistic Coaching, Public Relations and Coordination & Logistics of events for organizations. Her projects include press and positioning campaigns for NGOs in health and CSR.

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